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Click below to see the banned controversial Ad straight away. What do you think? See if you can figure out why it was banned. Keep reading the blog to find out the background story and see the elusive explanation from the company.
Doritos currently has a promotion that encourages people to develop a commercial for Doritos and the upload it to the Doritos website. The best ad wins $20000. Unfortunatly they can very picky when it comes to qualifying the video for entry into the competition. I found the this hardway.
My interest in $20000 combined with my desire to have a go at making a film drove me to make my own add. As I don't have a video camera and acting is not my strong point, I decided to use my computing skill to create an animation. I worked on the animation over a couple of weeks. When I was done I uploaded the video to the Doritos website 5 days before the closing date, thinking that was enough time for people to vote.
When I uploaded my video I did not expect to win Film of the Year but I thought it would get some votes. Unfortunatly it not did not get the chance. After trying to upload my Ad for 2 hours, I checked the site to see if it loaded correctly but it was not there. I contacted the company to ask them where my film is. They told me that they had recived it but the film needed to be "watched" to check if it "qualified" before putting it on the website. This was to take 3 days. This meant that I would only have 2 days for people to vote.
After 3 days I recieved an email from the company saying that my ad has been rejected. I can not figure out why. As far as I can tell, the explanation given by Doritos totally contradicts the ad. It claims about my add includes "swearing, obscenity, nudity, pornography, violence, etc". Them saying the ad "wasn't in English" would almost be laughable if it was not for the fact that my ad was rejected. Click the picture below to see the email.
I have no idea why my add was rejected. By not telling me the exact reason, and telling me so close to the deadline, I have been rejected the fair chance for people to vote. If you can figure out the reason, please let me know by leaving a comment on this blog.
Update: A quick search on the internet has revealed that when the competition was on in the USA, the winning commercial was played during the superbowl and showed someone getting hit in the nuts with a crystal ball. Another Doritos ad featured a woman who gets her clothes ripped off in the street by a man eating Doritos. Both these were obviously OK to show on TV despite mine not even deemed suitible for the internet.
